Marketing Specialist

Sunda International

Nairobifull time~KES 80k – 130k/mo4d ago

Quick Take

The Role

Plan and execute integrated marketing campaigns, manage social media presence, coordinate product launches, and analyse performance metrics to drive brand growth across digital and traditional channels.

You Need

Bachelor's degree in Marketing/Business, 2–5 years of hands-on marketing experience, and proficiency in digital campaign management (Facebook, Instagram, LinkedIn, Google Ads) plus analytics tools like Google Analytics.

You Get

Competitive mid-level salary (KES 80k–130k), opportunity to own full campaign lifecycle at a growing international company, and exposure to cross-functional strategy in a fast-paced Nairobi environment.

Job Description

•Role Overview

Sunda International is seeking a dynamic and results-driven Marketing Specialist to join its growing team in Nairobi. This is an exciting opportunity for a mid-level marketing professional who thrives in a fast-paced environment and is passionate about building brands, crafting compelling campaigns, and driving measurable business growth across both digital and traditional channels.

In this role, you will be at the heart of the company's marketing function — owning campaign execution, managing social media presence, supporting product launches, and producing performance reports that inform strategic decisions. You will work cross-functionally with sales, product, and leadership teams to ensure brand consistency and audience engagement at every touchpoint.

•Key Responsibilities

Develop, plan, and execute integrated marketing campaigns aligned with business objectives and brand strategy.
Manage and grow the company's social media channels by creating engaging, on-brand content tailored to target audiences.
Coordinate promotional activities, events, and product launches from concept through to post-event analysis.
Support brand growth initiatives by ensuring consistent messaging across all marketing collateral and communication channels.
Track, analyse, and report on key marketing performance metrics including reach, engagement, conversion rates, and ROI.
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
Collaborate with internal teams and external vendors to deliver high-quality marketing materials on time and within budget.
Manage multiple concurrent projects while maintaining attention to detail and meeting deadlines.

•Required Skills & Experience

Must hold a Bachelor's degree in Marketing, Business Administration, Communications, or a closely related field.
Must demonstrate 2–5 years of hands-on marketing experience, preferably in a commercial or consumer-facing environment.
Must be able to independently plan and execute digital marketing campaigns across platforms including Facebook, Instagram, LinkedIn, and Google.
Must be proficient in creating and scheduling social media content using tools such as Hootsuite, Buffer, or similar platforms.
Must be able to analyse campaign data using tools like Google Analytics, Meta Ads Manager, or equivalent, and translate findings into actionable recommendations.
Must possess strong written and verbal communication skills with the ability to craft clear, persuasive marketing copy.
Must be capable of managing multiple projects simultaneously, prioritising effectively under pressure.
Experience with graphic design tools such as Canva or Adobe Suite is an added advantage.

•Salary & Benefits

The estimated monthly salary for this role ranges from KES 80,000 to KES 130,000, commensurate with experience and qualifications. Sunda International offers a competitive compensation package in line with industry standards for mid-level marketing professionals in Nairobi.

Competitive base salary
Professional development and learning opportunities
Collaborative and growth-oriented work environment

•Who Should Apply

Ideal candidate: You are a proactive marketing professional with at least 2 years of experience executing campaigns end-to-end. You are digitally savvy, analytically minded, and comfortable switching between creative and strategic work. You take ownership of your deliverables and are passionate about brand storytelling and measurable outcomes.

Do NOT apply if: You have less than 2 years of relevant marketing experience, are looking for a purely creative or purely administrative role, or are unable to manage multiple projects with minimal supervision. This role requires both strategic thinking and hands-on execution.

•How to Apply

Interested and qualified candidates should apply through the Sunda International careers page or the job platform where this listing was found. Prepare and submit the following:

An updated CV highlighting your marketing experience and key achievements.
A brief cover letter (no more than one page) explaining why you are the right fit for this role.

Only shortlisted candidates will be contacted. We encourage early applications as the role may be filled before the closing date.

Requirements Breakdown

Must Have

Bachelor's degree in Marketing, Business Administration, Communications, or related field
2–5 years of hands-on marketing experience in a commercial or consumer-facing environment
Proven ability to plan and execute digital marketing campaigns across Facebook, Instagram, LinkedIn, and Google
Proficiency with social media scheduling tools (Hootsuite, Buffer, or similar)
Strong data analysis skills with Google Analytics, Meta Ads Manager, or equivalent platforms

Nice to Have

Experience with graphic design tools such as Canva or Adobe Suite
Demonstrated experience with event coordination and product launch management
Competitor analysis and market research expertise
Experience managing budgets and working with external vendors

Don't meet every requirement? Tailor your CV to close the gap →

Salary Context

Competitive mid-level salary for Nairobi marketing professionals

The KES 80,000–130,000 range aligns with industry standards for mid-level Marketing Specialists in Nairobi, with variation based on experience, educational background, and proven campaign results. Candidates with 2–3 years of experience typically land toward the lower end, while those with demonstrable ROI impact or specialized skills command the upper range.

About Sunda International

Sunda International is a growing commercial enterprise operating in Nairobi with a focus on brand development and market expansion across consumer-facing sectors. The company values dynamic, results-driven professionals and invests in marketing-led growth strategy. Joining Sunda offers exposure to integrated campaign work and the opportunity to help scale a business in a fast-paced, collaborative environment.

Likely Interview Questions

1
Walk us through a digital marketing campaign you've planned and executed from start to finish — what was the objective, which channels did you use, and what was the measurable outcome?
2
How do you approach analysing campaign data, and can you give an example of how you've used insights from Google Analytics or similar tools to optimise a campaign mid-way through execution?
3
Describe your experience managing social media for a brand. How do you decide what content to post, and how do you balance promotional versus engagement-focused content?
4
Tell us about a time you had to coordinate multiple projects simultaneously with tight deadlines. How did you prioritise, and what was the result?
5
Why are you interested in joining Sunda International specifically, and what aspects of this Marketing Specialist role excite you most?

Application Tips

Highlight 2–3 specific digital campaigns you've executed with quantifiable results (e.g., 'grew Instagram following by 40% in 6 months' or 'achieved 8% conversion rate on Facebook Ads campaign'). Use numbers liberally.
Demonstrate proficiency with the exact tools mentioned: mention your hands-on experience with Google Analytics, Meta Ads Manager, Hootsuite, or Buffer by name — don't be vague about 'social media management.'
Showcase brand consistency work: provide examples of how you've maintained consistent messaging across channels (collateral, tone, visuals) — this directly maps to the job description's emphasis on brand coherence.

Career Path

Roles that lead here

Junior Marketing Executive or Marketing Coordinator (0–2 years of agency or in-house marketing)

Digital Marketing Executive or Social Media Officer (early exposure to campaign execution and analytics)

YOU

Where this leads

Senior Marketing Specialist or Marketing Manager (leading strategy, larger budgets, team supervision)

Brand Manager or Campaign Manager (owning product lines or integrated campaigns at higher stakes)

Skills & Keywords

marketing specialistdigital marketing jobs kenyasocial media marketingbrand marketing nairobimarketing campaignscontent marketing jobssunda international jobsmarketing jobs nairobi

Honest Assessment

Green Flags

Clear, detailed role responsibilities with specific deliverables (campaign execution, social media, event coordination, reporting) — you'll know exactly what success looks like.
Competitive salary range (KES 80k–130k) for a mid-level role in Nairobi, with explicit note that it's 'commensurate with experience' — suggests transparent pay scale and potential for growth within the band.
Emphasis on cross-functional collaboration and ownership of full campaign lifecycle — ideal for someone seeking to build diverse marketing skills and visibility across the organisation.
Focus on measurable outcomes (ROI, engagement, conversion rates) — signals a data-driven company culture where your impact is quantifiable and your career growth can be performance-backed.

Watch Out

The job description is cut off mid-sentence ('...line with industry standards for mid-level marke'), suggesting the posting may be incomplete or hastily prepared — confirm full details and benefits before applying.
No explicit mention of remote/hybrid work policy despite 'fast-paced environment' language — clarify location flexibility and office expectations during interview.

A Day in the Life

☀️

Your week at Sunda International typically starts with a team sync to align on campaign objectives and timelines across product, sales, and creative. You spend Tuesday and Wednesday creating and scheduling social media content in Hootsuite, finalising ad copy for a Facebook campaign, and pulling Google Analytics reports from last week's launch. Mid-week, you're likely coordinating with external vendors on event materials or sitting with the product team to scope a launch campaign. Fridays are reserved for analysing performance metrics, preparing presentation decks with insights and recommendations, and planning next week's content calendar — all while juggling feedback from leadership and keeping multiple projects on track.

Frequently Asked Questions

What qualifications do I need to be a Marketing Specialist at Sunda International?

You must hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field, plus 2–5 years of hands-on marketing experience, preferably in a commercial or consumer-facing setting. You'll also need to demonstrate proficiency with digital platforms (Facebook, Instagram, LinkedIn, Google Ads) and analytics tools like Google Analytics.

Is the Marketing Specialist role at Sunda International remote?

The job posting specifies the location as Nairobi and does not mention remote or hybrid options, so this appears to be an office-based role. Clarify work arrangements (flexibility, hybrid days) during your interview.

How much does a Marketing Specialist earn at Sunda International?

The salary range is KES 80,000–130,000 per month, depending on your experience, qualifications, and proven marketing results. Entry to mid-level candidates typically earn toward the lower end, while those with strong campaign portfolios and leadership experience can negotiate toward the upper range.

What are the career growth opportunities for this role?

This is a mid-level position that can lead to Senior Marketing Specialist, Marketing Manager, or Brand Manager roles within a growing company. You'll gain exposure to full-cycle campaign ownership, cross-functional leadership, and data-driven decision-making — all assets for advancement. Growth typically depends on demonstrating measurable results and taking on higher-complexity projects.

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